As a proven specialist in the FMCG industry, George provides end-to-end product development expertise that delivers brilliant product outcomes.
When you need a product made or sourced, you need someone with years of experience in the food and beverage industry. At GKS Product Development Solutions, George’s track record of international marketing and operational success gives your product and business all the support it needs to succeed.
George’s industry experience, as a highly effective senior manager within the FMCG industry, means your product has the best possible chance to make an impact with its target market. His extensive knowledge, established track-record and valuable industry connections helps your brand achieve outstanding results. With a career that has taken him to 15 very diverse countries, in senior marketing and operational roles, George understands retail and what it takes to engage the consumer.
Experience matters and with a wealth of career highlights behind him – including multiple world first launches in FMCG products as well as his role in the biggest positive retail turnarounds in supermarket retail history – the Wesfarmers takeover in 2008 and transformation of Coles during the following 6 years, George understands what it takes to succeed.
His careful eye guides your product through the best possible avenues for retail success, with thorough analysis to help decrease unwanted costs, while still increasing quality and innovation. Rather than just have an eye on the final goal, George focus on the entire journey to lead brands towards sustainable, long-term success.
George loves working with blue chip companies who understand the value of utilising product development expertise to speed to market, plus he also works well with distributors and entrepreneurs who need help creating their own unique brands and products.